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Much has been written opining the impact of high-levels of content publishing online across the globe and its impact on marketing. In fact, Mark Schaefer was the first to kick off the debate in January of 2014. To paraphrase his argument: The amount of content being published online is increasing at an exponential rate and will surpass people’s ability to consume it. He calls this “Content Shock.
Introduction: Ann Handley is a Wall Street Journal best-selling author, keynote speaker, and the world’s first Chief Content Officer. Ann speaks and writes about how you can rethink the way your business markets. Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann Handley is the Chief Content Offi ...
Every year around this time I take a step back and to ponder some predictions for your field for the coming year. Some come to be, others are a few years early, and then there’s predictions I’m still waiting to come true years later. You can’t win them all, unfortunately. That said, the trends I’m following lead me to believe that the seven predictions below will become true in 2018.
Musical.ly Teams Up with NBC Olympics to Provide New Experiences for Musers In a February 15th press release, Musical.ly, a popular global video community, announced that they would be teaming up with NBC Olympics to develop new content that will give users unique, behind the scenes glimpses into the PyeongChang Winter Olympics. NBC Olympics and Musical.
When was the last time you booked a hotel room, or a restaurant without reading a review and checking out the candid photos from other guests? Do you look at a product’s star rating before adding it to your cart? You are not alone. Shoppers have changed the way they evaluate products. They increasingly look at peer ratings and reviews for information about the best product to choose.
Throughout 2017, influencer marketing was the buzzword that kept on, well, buzzing in digital marketing circles. All you need is to take a quick look at some super successful influencer marketing campaigns to get inspired to start one of your own. The organic, authentic, and innovative nature of influencer marketing makes it the vehicle to supernormal success for all kinds of marketing goals.
When you define the best ways to promote your website targeted on local audience there is always a question arises – what is the best way to do this? The thing is most of the tools are dedicated to provide scale effect and it can be tough to concentrate on the local audience you need traffic from. This is the reason why local news media are struggling against the huge media gia ...
There’s nothing more frustrating than not getting paid for all the hard work you’ve done. Digital marketing freelancers need to spend a lot of time and effort on carefully designing and crafting campaigns, only not to be paid after successfully completing the project. After all, even freelancers have to make a living and pay bills.
Negative SEO is scary. Did you know that Google might penalize your website’s rankings for actions that a malicious competitor takes against you? Though you strive to be a good and responsible webmaster, steering clear of low-quality backlinks and avoiding keyword over use, you still might fall prey to a malicious site using the unethical practices of negative SEO.
For local business owners, Facebook is one of the most popular networks for growing their businesses. Most of the world is on it these days, and they know they can engage with their favourite businesses there, which is exactly what the business owners want. There are lots of ways you can grow your business on Facebook, but the following three can move you up the ranks quickly and effectively: 1.
Social media has quickly become one of the most crucial marketplaces in the world. As a marketer, you need a social media strategy that will get you noticed, quickly. With so many people using it, it’s the biggest captive audience you’ll ever have. Here’s 10 top tips that will help you use social media to its fullest. 1.
Renowned keynote speaker Tim Ash is a conversion rate optimization (CRO) and digital marketing pioneer. His expertise lies in his ability to deliver expert insights to conference attendees all over the globe and to help major US and international brands develop successful web optimization initiatives.
Your marketing team will always play a significant role in the success of your business, so you will want to put in the effort to keep them at their best. One of the most effective ways to inspire your team to stay on top of their game is to offer fun and creative incentives. Doing so will provide them with an extra boost of motivation that will allow them to get the job done r ...
Shane Snow, founder of Contently, and Joe Lazauskas, head of content strategy at Contently, are celebrating the launch of their new book today. The book, ‘The Storytelling Edge:’ How to Transform Your Business, Stop Screaming into the Void, and Make People Love You’ is an entertaining and informative look at how brand storytellers can use compelling narratives to transform their businesses.
Social media marketing is more than just updating your Facebook status and uploading your selfie on Instagram. It is a robust platform for interaction between several brands, the brands, and their customers. Enterprises can effectively use social media platforms for gaining a distinct advantage in their competitive business strategies.
If you’re worried about keeping your web and data servers secure, you should be. Hackers have become more sophisticated, and they target business, government, and organizations across the board. The Equifax fiasco alone affected some 143 million customers. But Equifax wasn’t the only firm impacted.
When you’re engaged in content marketing or any other kind of promotional activity, you have one main goal: attract as many website visitors as possible, and convert them into paying customers. However, you have another important goal that determines the flow of your campaign: you want to keep those customers coming back. The goal of retention is commonly neglected by business owners.
Unilever Gets Serious About the Fake News Crisis Whether we like it or not, we are all in the midst of an unprecedented ‘fake news’ era. Shifting cultural and political tides have given rise to divisiveness, controversy, and false reporting on the social media landscapes we all love to hate and hate to love.
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